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Choose the Right Goal
Brand Awareness
Brand awareness is used for optimization to locate the audiences who are most likely to recall their brand… We discovered that the longer time someone spends with an ad, the more likely they are to recall what they’ve seen by evaluating hundreds of advertising campaigns.
Get More Reach
Reach ad expands the number of people who see your ads and how often they see them. Reach optimization is what ultimately carries out the Reach goal to serve your ads to as many people as possible.
Then you may establish a frequency cap,(Impression Limit) which restricts how frequently you can show ads to someone.
Get Traffic To Your Blog Or Your Website
Send people to your Website or blog with Facebook Traffic Ads (Facebook Link Clicks). We are not talking about optimizing for link clicks or landing page views when driving people to a sales page. I’m talking about spending money to send people to a high-quality, website, helpful blog post or any page.
Engagement - Like, Comment, Share
Eengagement ads, are page post engagement (PPE) ads. This means Faacebook promote the message with more people beyond their Facebook page followers for more Likes, Comments and share within the post or Page. In general, businesses are paying for post/Page engagement rather than reach ads. When launching Engagement ads, Facebook will show the ad to the people they think are most likely to engage .
Video Views
Facebook video ads can be display in a variety of places within the Facebook . These ads include a video, which you can either make and publish in Ads Manager or boost an existing post from your Facebook account that includes a video. Most people are aware of in-feed video adverts, which appear as you scroll through your News Feed. However, there are a many places where your Facebook ad can be seen.
Lead Generation
Facebook lead ads are essentially poups forms withing Facebook. These forms allow advertisers to collect details from customers. Also providing possibilities to connect, such as registrations, subscriptions, demo requests, or event registration etc. When people clicks on a lead ad, they see a form that’s already filled out with information from their Facebook profile or Custom information. The rest takes only a few simple touches to complete.
App Install
Choose the App Install campaign objectives if your major goal is to increase the number of app instals. This will assist you in tailoring your ad to the audience most likely to download your app. Facebook recognises the importance of app publishers and business owners, and they are continuously working to make it easier for them to flourish. Imagine being able to market your software to the people who will most benefit from and be interested in it.
Get More Conversion
Other than sales, “conversion” on Facebook can refer to a variety of things. When people sign up for your email list or buy anything from you, it’s a win-win situation. Fill in the payment information. By registering for a free trial, you will be able to see if the service is right for you. Adding a product to the shopping cart A “conversion” is any custom event that occurs as a result of your ad optimization. Facebook’s conversion adverts are a great fit for driving sales or certain desired activities like registering, subscribing to an email newsletter, or downloading an ebook or content.
Get More Messages
When individuals discuss Facebook Messenger Ads, they could be referring to one of two things.
Both are useful, and in this article, we’ll look at how to use them. Let’s take a look at each one individually. The first type is Messenger Ads, which appear within the Messenger software. In this instance, advertisements appear in Messenger, but they can also display in Stories, a user’s newsfeed, and the side column.
Product Catalog Sales
A Facebook Catalog is nothing more than a storage container. While creating one, you can select the type that best fits your products/services. The following formats are now supported by Facebook: Automobiles, E-commerce (Electronic Commerce) (items), Travel (flights, locations, hotels), Real Estate Investing (selling and lease of vehicles). Promoting your items via your online store is a vital aspect of any marketing strategy since it helps you to reach out to new clients and reconnect with old ones.
Local Shop / Store Visit
The Store Traffic Facebook campaign aim may help you increase foot traffic to your local shop, store, or business. It enables you to include a Get Directions call-to-action (CTA) button in your ad, which will open a map to your location. We also have a lot of conversations with these clients regarding the best way to measure the campaign’s ROI. If you own a brick-and-mortar business, you may utilise Facebook to increase foot traffic to your various locations.
Whatsapp Conversion
Many companies use WhatsApp as their principal mode of contact with their clients. This is a “conversion” objective ad that sends traffic to the “Whatsapp” destination. Whether it’s a Click-to-Messenger ad or a Sponsored Message, a conversational Facebook ad is one with which you interact via an automated chat interaction. So, first and foremost, conversational Facebook adverts can be used in a variety of ways. We’ll have to see which ones make the most sense for you right now.